Press Release
Zee Turner launches its new campaign, 'Biggest Widest Best'
3rd June 2009, Noida: Zee Turner's new campaign 'Biggest Widest Best' proclaims Zee Turner's bouquet as being the Biggest with highest no of channels in the widest range of genres that generate the best GRP's, illustrating that no other understands the business of channel distribution better than the pioneers.The creative rendition of the campaign with its new adverts showcase an elephant, an albatross and a rose, each of it depicting the brand thoughts of the campaign- BIGGEST, WIDEST and BEST.With the 'Biggest' portfolio of 35 super hit channels in the 'Widest' range of 14 genres, Zee Turner proclaims to give the maximum reach and the 'Best' content to its trade partners across analog and digital categories. The popularity of its channels is evident from its ever mounting GRP's which is more than 50% higher than its nearest competition.
A claim to satisfy every shoe size. Zee Turner's widest range of 14 genres in 8 languages with unmatched regional content is comparable to none in India. Regional entertainment that occupies 37% of the share in the Indian television viewing was an opportunity that the company identified quite early and therefore, channels like Zee Marathi, Zee Bengali and Zee Telgu have taken a big leap over others. Further, the untapped areas are being tapped with addition of new channels like Zee UP News, Zee Ghantalu and soon to be launched Zee Cinamalu in the same sphere.
Dinesh Jain, CEO, Zee Turner |
Zee Turner's strength comes from its product, people and processes.
With channels constantly infusing fresh whiff of air in the content, state of the art technology used in back- end infrastructure and an unmatched pool of talent; we have today become an indomitable force in the market. |
Akash Ahluwalia, Head- Operations, Zee Turner |
The operations team here has been able to provide our Broadcast partners with a world class back-end solution in terms of a proprietary Subscriber Management System to track customer lifecycle. Further, we have the capability to provide hardware logistics management and technical support. Since the entire transaction processing/sales administration is through one team - this provides Zee Turner with an edge over competing distribution platforms. |
Ashutosh Mishra, Head HR, Zee Turner |
At Zee Turner, we value, develop and nurture talent with cultural ethics in a disciplined environment. Ours is one of the finest and most experienced team in the industry which can handle a very diverse set of channels, markets and working environments. With passion added this team is one of the most important factor in Zee Turner's success story. |
These are just some of the breath taking channels in the portfolio. More of such block busters like Zee Cinema, Zee News, Zee cafe and Ten Sports which are also part of the bouquet are viewer's no. 1 choice in their respective genres.
If content is one thing that gives this envious organization its span of valor, what makes it stand out by any yardstick is the reach and quality of service that it provides both to the channel and trade partners. With staff strength of more than 200 people, close to 100 dealers and one of the tightest backend infrastructures, Zee Turner has surely raised the bar for any distribution company.
The adverts shown below, a work of The Communication Council- Green Goose, is just the creative rendition of the strengths of the Biggest, Widest and the Best company
